This is one of Australia’s biggest health fundraising campaigns. Over 26 years, more than two million Australians have taken part by shaving, cutting, and colouring their hair, all to raise vital funds for the Leukaemia Foundation and people living with blood cancer.
Organisers say COVID created the most formidable challenge the campaign has faced in its long history. With the World’s Greatest Shave being the single biggest source of income for the Leukaemia Foundation, the organisation took a significant hit, and fundraising figures dropped dramatically.
Now a new era of the campaign is being launched, with a vibrant, bold, contemporary, and more personal approach – to support the growing number of Australians impacted by blood cancer.
Bloody beautiful
The new-look World’s Greatest Shave celebrates the everyday heroes in our community doing ‘bloody beautiful’ acts of shaving, cutting, colouring, or donating.
The new creative direction will feature real human participants and a catchy new slogan ‘That’s Bloody Beautiful’, which will hopefully resonate more deeply with Australians.
CEO of Leukaemia Foundation Chris Tanti says there’s never been a more important time for World’s Greatest Shave to be back in force, with more Australians diagnosed with blood cancer now than ever before – underscoring the urgent need for increased support, additional resources, and more funds.
Cancer rates soaring
‘More than 140,000 Australians are currently living with blood cancer,’ said Mr Tanti. ‘Incidence of blood cancer has soared by 47 per cent in the past decade, making it a significant public health issue in Australia.
‘We urge the Australian community to sign up to shave, cut, or colour their hair for World’s Greatest Shave by visiting worldsgreatestshave.com.’
‘Funds raised through the World’s Greatest Shave ensure that the Leukaemia Foundation can continue to provide vital support to blood cancer patients and their loved ones, and fund ground-breaking research, in the hopes of one day finding a cure.
The event runs throughout March.
You can learn more about the Leukaemia Foundation and blood cancer at leukaemia.org.au.
